Aetna wants to make Apple Watches more accessible, reports CNET. The health insurance provider announced plans to launch a program that will allow partners to provide employees with the smartwatch for a reduced rate, and possibly for no cost at all. The brief report likens this decision to provide the technology to subsidizing gym memberships and activity trackers. The Apple Watch has already drawn some comparisons to popular fitness tracker fitbit, and it makes sense that an insurance provider would like to make it easier to access tools that can help monitor an individual’s health. At their most recent World Wide Developer’s Conference, Apple unveiled an improved HealthKit, a developer’s tool that stores health and wellness information across iOS and watchOS devices.